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                          Sample IT Business Plan

                          IT ADVISERS
                          BUSINESS PLAN

                           


                          Executive summary

                          IT-Advisers will be formed as a consulting company specializing in the marketing of information technology and hi-tech products in international markets. Its founders are former marketers of consulting services, cloud-based software and market research, all in international markets. 

                          IT Advisers (ITA) offers high-tech manufacturers and IT-companies a reliable, high-quality alternative to in-house resources for business development, market research, and channel development on an international scale. 

                          Product Mix and Revenue

                          Product mix and revenue

                          A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Clients must know that working with ITA is a more professional, less risky way to develop new areas even than working completely in-house with their own people.

                          Keys to Success

                          • Excellence in fulfilling the promise completely confidential, reliable, trustworthy expertise and information.
                          • Developing visibility to generate new business leads.
                          • Leveraging from a single pool of expertise into multiple revenue generation opportunities: retainer consulting, project consulting, market research, and market research published reports.

                           

                          Main financial measures
                           202020212022
                          Cash189,633327,738269,216
                          Sales revenue1,800,0002,200,0002,600,000
                          Net profit for financial year154,106175,235293,034
                          Operating margin8.56%7.97%11.3%
                          Owners' equity214,106389,341662,374
                          Return on equity (per year)72.0%45.0%44.2%

                           

                          Current year profit (USD)

                           

                          Return on equity (%)

                           

                          Cash balance (USD)

                          Company overview

                          IT Advisers (ITA) is a new company providing high-level expertise in international high-tech business development, channel development, distribution strategies and marketing of high tech products. It will focus initially on providing two kinds of international triangles:

                          1. Providing United States clients with development for European and Latin American markets.
                          2. Providing the United Kingdom and European clients with development for the US and Latin American markets.

                          As it grows it will take on people and consulting work in related markets, such as the rest of Latin America and the Far East, also similar markets. As it grows it will look for additional leverage by taking brokerage positions and representation positions to create percentage holdings in product results.

                          ITA will be created as a California C corporation based in San Jose, owned by its principal investors and principal operators. As of this writing, it has not been chartered yet and is still considering alternatives to the legal formation. The initial office will be established in a quality office space in the "Silicon Valley" area of California, the heart of the U.S. high tech and software industry.

                          ITA offers expertise in channel distribution, channel development, software, and market development, sold and packaged in various ways that allow clients to choose their preferred relationship: these include small business consulting relationships, project-based consulting, relationship and alliance brokering, sales representation and market representation, project-based market research, published market research and information forum events.

                           

                          Pic 1. HTA Headquarters

                          Pic 1. HTA Headquarters

                          Products and services

                          ITA offers the expertise an IT-company needs to develop new product distribution and new market segments in new markets. This can be taken as high-level retainer consulting, market research reports, software applications and/or project-based consulting.

                          Retainer consulting - we represent a client company as an extension of its business development and market development functions. This begins with a complete understanding of the client company's situation, objectives, business plan, and constraints. We then represent the client company quietly and confidentially, sifting through new market developments and new opportunities as is appropriate to the client, representing the client in initial talks with possible allies, vendors, and channels.

                          Project consulting - Proposed and billed on a per-project and per- milestone basis, project consulting offers a client company a way to harness our specific qualities and use our expertise to solve specific problems, develop and write business plans, develop specific information, software.

                          Market research - group studies available to selected clients at $5,000 per unit. A group study is packaged and published, a complete study of a specific market, channel, or topic. Examples might be studies of developing consumer channels in Brazil or Mexico or implications of changing margins in software.

                          In the future, ITA will broaden the coverage by expanding into coverage of additional markets (e.g. all of Latin America, Far East, Western Europe) and additional product areas (e.g. telecommunications, web-based software, and technology integration). We are also studying the possibility of newsletter or electronic newsletter services, or perhaps special on- topic reports.

                          Pricing and sales

                          ITA (IT-Advisers) will be priced at the upper edge of what the market will bear, competing with the name brand consultants.

                          Consulting should be based on $5,000 per day for project consulting, $2,000 per day for market research, and $10,000 per month and up for retainer consulting. Market research reports should be priced at $5,000 per a report, which will, of course, require that reports be very well planned, focused on very important topics very well presented.

                          The annual sales projections, gross margins and cost of sales are included here in the following tables.

                           

                          Sales revenue (USD)
                          Products and services202020212022
                          Retainer Consulting650,000750,000900,000
                          Project Consulting750,000900,0001,000,000
                          Market Research300,000400,000500,000
                          Strategic Reports and Software100,000150,000200,000
                           1,800,0002,200,0002,600,000

                           

                          Gross margin (%)
                          Products and services202020212022
                          Retainer Consulting858585
                          Project Consulting858585
                          Market Research303030
                          Strategic Reports and Software606060

                           

                          Cost of sales (USD)
                          Products and services202020212022
                          Retainer Consulting97,500112,500135,000
                          Project Consulting112,500135,000150,000
                          Market Research210,000280,000350,000
                          Strategic Reports and Software40,00060,00080,000
                           460,000587,500715,000

                           

                          Break-even analysis (USD)
                           202020212022
                          Sales revenue1,800,0002,200,0002,600,000
                          Cost of sales460,000587,500715,000
                          Variable expenses, total460,000587,500715,000
                          Labour cost805,920953,580996,360
                          Other operating expenses352,500455,000550,000
                          Depreciation of fixed assets5,0005,00011,000
                          Financial expenses5,3514,2152,047
                          Fixed expenses, total1,168,7711,417,7951,559,407
                          Gross margin74.4%73.3%72.5%
                          Break-even sales revenue1,569,9921,934,3542,150,906
                          Sales revenue above break-even230,008265,646449,094

                           

                          Sales revenue (USD)

                          Marketing strategy

                          ITA will be focusing on information technology manufacturers of computer hardware and software, services, networking, who want to sell into markets in the United States, United Kingdom, Europe, and Latin America. These are mostly larger companies, and occasionally medium-sized companies. 

                          Our most important group of potential customers are executives in larger corporations. These are marketing managers, general managers, sales managers, sometimes charged with an international focus and sometimes charged with the market or even specific channel focus. They do not want to waste their time or risk their money looking for bargain information or questionable expertise. As they go into markets looking at new opportunities, they are very sensitive to jeopardize their company's name and reputation.

                          The consulting industry is pulverized and disorganized, thousands of smaller consulting organizations and individual consultants for every one of the few dozen well-known companies. Consulting is a disorganized industry, with participants ranging from major international name brand consultants to tens of thousands of individuals. One of ITA's challenges will be establishing itself as a "real" consulting company, positioned as a relatively risk-free corporate purchase.

                          At the highest level are the few well established major names in management consulting. Most of these are organized as partnerships established in major markets around the world, linked together by interconnecting directors and sharing the name and corporate wisdom. Some evolved from accounting companies and some from management consulting. These companies charge very high rates for consulting and maintain relatively high overhead structures and fulfillment structures based on partners selling and junior associates fulfilling. At the intermediate level are some function specific or market specific consultants, such as the market research firms or channel development firms.

                          Market segmentation

                          • Large manufacturer corporations - our most important market segment is the large manufacturer of high-technology products, such as Apple, Hewlett-Packard, IBM, Microsoft. These companies will be calling on ITA for development functions that are better spun off than managed in-house, and for market research, and for market forums.
                          • Medium sized growth companies: particularly in software, multimedia, and some related high growth fields, ITA will be able to offer an attractive development alternative to the company that is management constrained and unable to address opportunities in new markets and new market segments.

                          Competition

                          The competition comes in several forms:

                          1. The most significant competition is no consulting at all, companies choosing to do business development, planning, and channel development and market research in-house. Their own managers do this on their own, as part of their regular business functions. Our key advantage in competition with in-house development is that managers are already overloaded with responsibilities, they don't have time for additional responsibilities in new market development or new channel development. Also, ITA can approach alliances, vendors, and channels on a confidential basis, gathering information and making initial contacts in ways that the corporate managers can't.
                          2. The high-level prestige management consulting: McKinsey, Boston Consulting Group, etc. These are essentially generalists who take their name-brand management consulting into specialty areas. Their other very important weakness is the management structure that has the partners selling new jobs, and inexperienced associates delivering the work. We compete against them as experts in our specific fields, and with the guarantee that our clients will have the top-level people doing the actual work.
                          3. The third general kind of competitor is the international market research company: Dataquest, Stanford Research Institute, etc. These companies are formidable competitors for published market research and market forums, but cannot provide the kind of high-level consulting that ITA will provide.
                          4. The fourth kind of competition is the market-specific smaller house. For example Nomura Research in Japan.
                          5. Sales representation, brokering and deal catalysts are an ad-hoc business form that will be defined in detail by the specific nature of each individual case.

                          Management and staffing

                          The initial management team depends on the founders themselves, with little back-up. As we grow we will take on additional consulting help, plus graphics/editorial, sales, and marketing. ITA should be mainly managed by working partners. In the beginning, we assume 3-5 partners. We will invite one international partner from Europe. The organization has to be very flat in the beginning, with each of the founders responsible for his or her own work and management.

                          The ITA business requires a very high level of international experience and expertise, which means that it will not be easily leveraged in the common consulting company mode in which partners run the business and make sales, while associates fulfill. Partners will necessarily be involved in the fulfillment of the core business proposition, providing the expertise to the clients.

                          The initial personnel plan is still tentative. It should involve 3-5 partners, 1-3 consultants, 1 strong marketing person, an office manager. Later we add more partners, consultants, and sales staff.

                          The annual personal estimates are included in the tables presented below.

                           

                          Headcount
                          Personnel202020212022
                          Partners555
                          Consultants444
                          Marketing manager011
                          Sales reps222
                          Office manager111
                           121313

                           

                          Average monthly salary (USD)
                          Personnel202020212022
                          Partners5,0006,0006,500
                          Consultants5,3005,4005,500
                          Marketing manager4,5004,7004,700
                          Sales reps4,6004,8004,900
                          Office manager3,0003,2003,200

                           

                          Labour cost (USD)
                           202020212022
                          Wages and salaries700,800829,200866,400
                          Social security costs105,120124,380129,960
                          Labour cost805,920953,580996,360
                          REVENUES1,800,0002,200,0002,600,000
                          Labour cost to revenues44.8%43.3%38.3%

                           

                          Labour cost (USD)

                          Implementation

                          Total start-up expense (including legal costs, branding, stationery, other one time expenses) come to $30,000. The annual overhead expense estimates are presented in the table below.
                          Start-up assets required include $50,000 in fixed assets like office furniture, computers, software, and other equipment and tools.

                           

                          Other operating expenses (USD)
                          Other operating expenses202020212022
                          Startup expenses30,00000
                          Marketing60,00070,00080,000
                          Travel150,000250,000300,000
                          Office expenses and software costs100,000120,000150,000
                          Insurance5,0005,0005,000
                          Other fixed expenses7,50010,00015,000
                           352,500455,000550,000

                           

                          Assets purchase value (USD)
                          Fixed assets202020212022
                          Startup fixed assets (equipment)50,00000
                          New office00300,000
                           50,0000300,000

                          Financials

                          The paid-in capital from partners and other investors will be $135,000.
                          An annuity loan will be taken from a bank in the amount of $500,000 for 60 months.
                          The performance measures, business plan financial projections and break-even analysis are presented below.

                           

                          Performance measures (USD)
                           202020212022
                          Sales revenue1,800,0002,200,0002,600,000
                          Cost of sales460,000587,500715,000
                          Gross profit1,340,0001,612,5001,885,000
                          Other operating expenses352,500455,000550,000
                          Labour cost805,920953,580996,360
                          Depreciation of fixed assets5,0005,00011,000
                          Operating profit176,580198,920327,640
                          EBITDA181,580203,920338,640
                          Financial income and expenses-5,351-4,215-2,047
                          Profit before income tax171,229194,705325,593
                          Income tax expense17,12319,47132,559
                          Profit154,106175,235293,034
                              
                          Operating margin8.56%7.97%11.3%
                          Gross margin74.4%73.3%72.5%
                          Sales per employee150,000169,231200,000
                          Value added987,5001,157,5001,335,000
                          Value added per employee82,29289,038102,692
                              
                          Return on equity (per year)72.0%45.0%44.2%
                          Quick ratio5.307.5310.5
                          Current ratio5.307.5310.5
                          ISCR33.948.4165
                          DSCR20.25.8310.2
                          Debt to equity ratio0.360.120.02
                          Debt to capital ratio26.3%10.5%2.13%
                              
                          Receivables collection period, days15.015.015.0
                          Payable period, days15.015.015.0

                           

                          Income statements (USD)
                           202020212022
                          Sales revenue1,800,0002,200,0002,600,000
                          Cost of sales460,000587,500715,000
                          Other operating expenses352,500455,000550,000
                          Labour cost   
                          Wages and salaries700,800829,200866,400
                          Social security costs105,120124,380129,960
                          Total labour cost805,920953,580996,360
                          Depreciation of fixed assets5,0005,00011,000
                          Operating profit176,580198,920327,640
                          Financial expenses   
                          Interest expense5,3514,2152,047
                          Total financial expenses5,3514,2152,047
                          Profit before income tax171,229194,705325,593
                          Income tax expense17,12319,47132,559
                          Net profit for financial year154,106175,235293,034

                           

                          Balance sheets (USD)
                           202020212022
                          ASSETS   
                          Current assets   
                          Cash189,633327,738269,216
                          Receivables and prepayments   
                          Trade receivables75,00691,669108,343
                          Inventories   
                          Inventories000
                          Total current assets264,639419,406377,558
                          Fixed assets   
                          Tangible assets   
                          Machinery and equipment50,00050,000350,000
                          Less: Accumulated depreciation-5,000-10,000-21,000
                          Total45,00040,000329,000
                          Total fixed assets45,00040,000329,000
                          Total assets309,639459,406706,558
                          LIABILITIES and OWNERS' EQUITY   
                          Liabilities   
                          Current liabilities   
                          Loan liabilities   
                          Short-term loans and notes000
                          Current portion of long-term loan liabilities30,78031,1976,197
                          Total30,78031,1976,197
                          Debts and prepayments   
                          Trade creditors, goods19,16824,48029,796
                          Trade creditors, other000
                          Employee-related liabilities000
                          Total19,16824,48029,796
                          Total current liabilities49,94855,67835,993
                          Long-term liabilities   
                          Long-term loan liabilities   
                          Loans, notes and financial lease payables45,58514,3888,190
                          Total long-term liabilities45,58514,3888,190
                          Total liabilities95,53370,06644,184
                          Owners' equity   
                          Share capital in nominal value60,00060,00060,000
                          Share premium000
                          Retained profit/loss0154,106309,341
                          Current year profit154,106175,235293,034
                          Total owners' equity214,106389,341662,374
                          Total liabilities and owners' equity309,639459,406706,558

                           

                          Cash flow statement (1-6 month) (USD)
                           Jan-2020Feb-2020Mar-2020Apr-2020May-2020Jun-2020
                          CASH FLOWS FROM OPERATING ACTIVITIES      
                          Inflows      
                          Payments from customers75,000149,999149,999149,999149,999149,999
                          Total75,000149,999149,999149,999149,999149,999
                          Outflows      
                          Payments to vendors (goods)19,16738,33338,33338,33338,33338,333
                          Payment of salaries and wages58,40058,40058,40058,40058,40058,400
                          Social security costs8,7608,7608,7608,7608,7608,760
                          Payments to vendors (operating expenses)31,87431,87431,87431,87431,87431,874
                          Total118,201137,367137,367137,367137,367137,367
                          Net cash flow from operating activities-43,20112,63212,63212,63212,63212,632
                                 
                          CASH FLOWS FROM INVESTING ACTIVITIES      
                          Inflows      
                          Outflows      
                          Payments to vendors (assets)50,00000000
                          Total50,00000000
                          Net cash flow from investing activities-50,00000000
                                 
                          CASH FLOWS FROM FINANCING ACTIVITIES      
                          Inflows      
                          Payments from shareholders60,00000000
                          Loan amounts received80,00000000
                          Total140,00000000
                          Outflows      
                          Principal repayments0000445448
                          Interest expense292467467467467464
                          Dividends (net to shareholders)000000
                          Payment of corporate income tax1,4271,4271,4271,4271,4271,427
                          Corporate income tax on dividends000000
                          Total1,7191,8941,8941,8942,3392,339
                          Net cash flow from financing activities138,281-1,894-1,894-1,894-2,339-2,339
                                 
                          Net change in cash45,08010,73810,73810,73810,29310,293
                          Cash at the beginning045,08055,81966,55777,29587,589
                          Cash at the end45,08055,81966,55777,29587,58997,882

                           

                          Cash flow statement (3-6 quarter) (USD)
                           Q3-2020Q4-2020Q1-2021Q2-2021
                          CASH FLOWS FROM OPERATING ACTIVITIES    
                          Inflows    
                          Payments from customers449,997450,003533,338549,999
                          Total449,997450,003533,338549,999
                          Outflows    
                          Payments to vendors (goods)114,999115,001141,563146,874
                          Payment of salaries and wages175,200175,200207,300207,300
                          Social security costs26,28026,28031,09531,095
                          Payments to vendors (operating expenses)80,62280,634113,745113,745
                          Total397,101397,115493,703499,014
                          Net cash flow from operating activities52,89652,88839,63550,985
                               
                          CASH FLOWS FROM INVESTING ACTIVITIES    
                          Inflows    
                          Outflows    
                          Payments to vendors (assets)0000
                          Total0000
                          Net cash flow from investing activities0000
                               
                          CASH FLOWS FROM FINANCING ACTIVITIES    
                          Inflows    
                          Payments from shareholders0000
                          Loan amounts received0000
                          Total0000
                          Outflows    
                          Principal repayments1,3591,3837,6567,681
                          Interest expense1,3761,3531,2551,121
                          Dividends (net to shareholders)0000
                          Payment of corporate income tax4,2814,2814,8684,868
                          Corporate income tax on dividends0000
                          Total7,0167,01613,77913,670
                          Net cash flow from financing activities-7,016-7,016-13,779-13,670
                               
                          Net change in cash45,87945,87225,85637,315
                          Cash at the beginning97,882143,761189,633215,489
                          Cash at the end143,761189,633215,489252,804

                           

                          Cash flow statement (1-4 year) (USD)
                           202020212022
                          CASH FLOWS FROM OPERATING ACTIVITIES   
                          Inflows   
                          Payments from customers1,724,9952,183,3372,583,326
                          Total1,724,9952,183,3372,583,326
                          Outflows   
                          Payments to vendors (goods)440,832582,188709,684
                          Payment of salaries and wages700,800829,200866,400
                          Social security costs105,120124,380129,960
                          Payments to vendors (operating expenses)352,500455,000550,000
                          Total1,599,2521,990,7682,256,044
                          Net cash flow from operating activities125,742192,570327,282
                              
                          CASH FLOWS FROM INVESTING ACTIVITIES   
                          Inflows   
                          Outflows   
                          Payments to vendors (assets)50,0000300,000
                          Total50,0000300,000
                          Net cash flow from investing activities-50,0000-300,000
                              
                          CASH FLOWS FROM FINANCING ACTIVITIES   
                          Inflows   
                          Payments from shareholders60,00000
                          Loan amounts received80,00000
                          Total140,00000
                          Outflows   
                          Principal repayments3,63530,78031,197
                          Interest expense5,3514,2152,047
                          Dividends (net to shareholders)0020,000
                          Payment of corporate income tax17,12319,47132,559
                          Corporate income tax on dividends000
                          Total26,10954,46585,804
                          Net cash flow from financing activities113,891-54,465-85,804
                              
                          Net change in cash189,633138,105-58,522
                          Cash at the beginning0189,633327,738
                          Cash at the end189,633327,738269,216

                           

                          Capital structure (USD)
                           202020212022
                          Current assets264,639419,406377,558
                          Fixed assets45,00040,000329,000
                          Current liabilities49,94855,67835,993
                          Long-term liabilities45,58514,3888,190
                          Owners' equity214,106389,341662,374

                           

                          Funding needs analysis (USD)
                           202020212022
                          CASH FLOWS FROM OPERATING ACTIVITIES   
                          Inflows   
                          Payments from customers1,724,9952,183,3372,583,326
                          Total1,724,9952,183,3372,583,326
                          Outflows   
                          Payments to vendors (goods)440,832582,188709,684
                          Payment of salaries and wages700,800829,200866,400
                          Social security costs105,120124,380129,960
                          Payments to vendors (operating expenses)352,500455,000550,000
                          Total1,599,2521,990,7682,256,044
                          Net cash flow from operating activities125,742192,570327,282
                              
                          CASH FLOWS FROM INVESTING ACTIVITIES   
                          Inflows   
                          Outflows   
                          Payments to vendors (assets)50,0000300,000
                          Total50,0000300,000
                          Net cash flow from investing activities-50,0000-300,000
                              
                          Net change in cash75,742192,57027,282
                          Cash at the beginning075,742268,312
                          Cash at the end75,742268,312295,593
                          Amount of funding needed (max)0  

                           

                          Business value (USD)
                           202020212022
                          Net profit154,106175,235293,034
                          Working capital (adjusted)64,83878,18891,547
                          Change in working capital64,83813,35113,358
                          Assets purchase value50,0000300,000
                          Depreciation of fixed assets5,0005,00011,000
                          Loan amounts received80,00000
                          Principal repayments3,63530,78031,197
                          Free cash flow to equity (FCFE)120,633136,105-40,522
                          Present value of FCFE100,52894,517-23,450
                          Total present value of FCFE171,594  
                          Terminal value001,465,169
                          Present value of terminal value847,899  
                          Business value1,019,49300


                          This document was created with iPlanner.NET online business plan software
                          supported by Business Plan Samples

                          Document version: 05/06/2020 08:37:53 (UTC)

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